How Smart MMP Tools Improve Mobile Ad Campaigns

Promoting your app is awesome, but how do you know if all those ads are effective? That’s where an MMP tool comes into play. An MMP tool can help you understand which ad generated each user, what actions they took, and whether you optimised your spend.

An MMP tool is like having a person in your corner tracking the real story about your campaigns. It helps app marketers identify what’s working, stop what’s wasting money, and make more informed decisions overall.

How do we know this? Apptrove is a dependable mobile measurement partner that knows how to help you measure, track, and improve every step of your app marketing journey.

Let us hypothesise about this in a very simple way.

What Is an MMP Tool?

An MMP tool is a Mobile Measurement Partner tool that serves as a type of software that identifies places where users are coming from to your app. Did they see your ad on Instagram, click on it, then install the app? The MMP tool identifies that entire process. 

Without it, you would have no idea what ads are bringing in users because you are simply guessing, which is costly in mobile marketing.

Why an MMP Tool Is a Must-Have for App Marketers

Research indicates companies that utilise an MMP tool for mobile campaign tracking achieve as much as 30% higher return on ad spend! This means they’re getting more results for every dollar spent on media compared to marketers who don’t use an MMP tool.

The MMP tool provides the basic facts—not guesses—and provides information on:

• Which ad platform—Facebook, TikTok, Google, etc.–is the best performer
• The type of user being attracted
• How users behave after downloading the app

With this insight, you can stop spending money that doesn’t produce results and increase spending on those that do.

How an MMP Tool Tracks User Actions

Here is a basic description of how an MMP tool works:

• A user clicks on your mobile ad.
• The MMP tool registers that click.
• The user installs your app.
• The MMP tool associates the install with the original ad click.
• You view the information on a very clear dashboard.

So you can see if ever someone downloaded your app after clicking your ad, and which ad it was. Those little bits of data empower marketers to make more intelligent decisions.

What’s the Role of a Mobile Measurement Partner?

A mobile measurement partner is simply the company that owns the MMP tool. They create the technology that makes all tracking possible. A good mobile measurement partner will ensure your data is accurate, updated, and secured. They can also assist you in complying with privacy requirements like GDPR and Apple’s AppTrackingTransparency, which is very important in our mobile world today.

What Makes an MMP Tool Different from Other Marketing Tools?

There’s a plethora of different tools for marketing – analytics tools, social media schedulers, email tools, etc, but an MMP tool is different. An MMP tool is strictly about measuring your mobile app performance derived from ads.

It’s not just telling you how many users you have, it’s telling you where they came from, what they did, and what the actual worth of keeping them is. That’s something the best analytics tool cannot do without an app attribution tool.

Benefits of Using an MMP Tool

These are the reasons why app marketers want to utilise an MMP tool: 

• Better Budgeting: Identify what ads work and what ads don’t
• User Quality Insights: Identify what users are considered active users, as opposed to users who install and leave
• Faster Decision Making: Quickly visualise data and act on it
• Performance Tracking: Track your installs, in-app purchases, etc.

This all helps you grow your app faster and smarter.

How an App Attribution Tool Complements Your Strategy

An app attribution tool is just another name for an MMP tool, but it is specifically focused on the “who did what” aspect. That means you get the complete picture of your app performance: which users came from where, and what they did post-install.

When you combine app attribution tools with marketers, they give you an accurate picture of the complete value of each of your campaigns and allow you to change your campaigns to get even better performance.

Start Getting Optimisation from Ads with an MMP Tool

Using an MMP tool is no longer an option if you want to compete in the mobile app market. It’s the secret weapon of the best app marketers around the world who want to grow fast, without wasting their budgets.

That’s why more businesses are learning about trusted mobile measurement partners like Apptrove, a powerful MMP that allows businesses to track and improve their campaigns in a simple, accurate manner.

Final Thoughts

When you’re running mobile ads, it’s expensive to guess what’s working. An MMP tool takes out the guesswork. It tells you where users are coming from, what they do inside your app, and which campaigns are worth your time and money.

With the proper use of an MMP tool, you’ll build smarter campaigns, attract higher-quality users, and get more value from each dollar spent on advertising. You can start tracking properly and start growing quickly.